i have tivo, so normally i zoom through commercials, but this one caught my eye and i stopped and watched it:
http://www.youtube.com/watch?v=_uBsV8wAEhw
i was sure that the text had to be a famous poem, but i'd never heard it before...a google search led me to:
http://www.poets.org/viewmedia.php/prmMID/20157
the audio in the commercial is believed to be an actual recording (on a wax cylinder) of walt whitman reading the poem in the late 1880s. SO COOL. best commercial i've seen in a long time - nice work, levi's! - gorgeous footage, it is patriotic without being saccharine-sweet, and it makes me so happy when commercials use poetry instead of some cheesy tag line. i know they're trying to sell jeans, but they've created a piece of art in the process. it's worth a watch! i got equally giddy during an earlier season of "heroes" when they used the yeats poem "the second coming." perhaps i'm not the typical television viewer, but i appreciate it when television producers realize that their viewers can handle something deep.
levi's is also using this poem in another ad:
http://www.americanpoems.com/poets/waltwhitman/13290
the ad is here:
http://www.youtube.com/watch?v=HG8tqEUTlvs&feature=related
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